There's currently an advertising campaign by Petro-Canada, a national oil & gas company, using “Live by the Leaf” as the catchphrase. Does anyone else not think this is a massive self-own? “Live by the sword, die by the sword” is the obvious reference, and, after the four hottest days on record on this planet, facilitated in no small part by our patriotic tar sands, TMX pipeline, and omnicidal extractivist government, we are all clearly dying by the leaf.

Has the marketing department at Petro-Canada been infiltrated by Adbusters?